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The Verona wineries become 4.0 with the Chamber of Commerce

Terms such as web reputation or brand identity nowadays are so popular in our everyday life, but being able to understand their meaning is not easy and, as entrepreneurs, it is even more difficult to turn these abstract concepts in productive assets for companies.
But which value and what importance may online reputation or corporate identity have towards wineries that are one of the most widespread business realities of the province of Verona?
Verona Chamber of Commerce will try to answer to these questions organizing, as part of the wine-corporation internationalization meetings, the "Web reputation and brand identity" seminar which is going to take place on February 22, 2017.
Luigi Sergi, a lawyer already guest in other Chamber of Commerce seminars, and  Paolo Errico, Vice President of Confindustria (Italian Industrial Federation) and expert in innovative communications services, behavioral analysis and strategic marketing are going to attend the seminar.
Topics addressed will mainly be innovative ways of marketing management and web communications, with potentialities and problems; control strategies of competitors will be analyzed too.  Then, the digital status of the wine world and digital marketing will be discussed. Finally, tools measuring and monitoring trends, influencers and social media as a real tool for communication and dialogue with customers and the public will be part of the debate too.
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