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Rose business in Verona: the role of the women in companies

Since 2015, the feminine companies subscribed to the register of Verona’s Chamber of Commerce have been 18.688 units in total, where 17.054 are active, accounting for 19,4% of total registered business realities.
Verona, in fact, is one of the first city in Veneto in the percentage of business led by women.
True entrepreneurs, according to the evolution and the needs of market, they can develop the relationships, create profitable opportunities and excellently represent the Made in Italy abroad. Verona exports about 10 billion euros, compared to a provincial GDP of 27 billion euros and an average of 22,5 billion trade between import and export.
Businesses activities of women are a competitive advantage for the territory, we must therefore encourage steadily cultural change that is in progress.
This topic was also developed during the conference “Verona women in the world” recently organized at the Aula Magna of  Polo Zanotto (University of Verona). A detailed focus on the role of women in companies; during the event many businesswomen of companies on Verona territory intervened.
About 96.000 realities in 2015, 18.000 are rose companies and the 50% of the shares or capital is owned by women, the female entrepreneurs of Verona are therefore over 39 thousand of 152 thousand business owners.
There will be a future more “pink” for Verona economy, also thanks to the Committee for the development of female entrepreneurship promoted by the Chamber of Commerce, that supports the role of women in the undertaking, which is destined to materialize more and more.
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