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Promotion of the Verona area: Ass.Im.P supports the photo exhibition on the former Magazzini Generali

Our Project Manger Mauro Galbusera and President of Ass.Im.P. takes Verona's projects and places to heart, creating the To Be Verona project to enhance the territory. Ass.Im.P. in this case, it supports the photo exhibition dedicated to the former Magazzini Generali, a place redeveloped by the great historical past, not only for the Verona area, but for the entire Italian economy in the mid-20th century.

The former Magazzini Generali of Verona were born in 1924 thanks to the agreement between the Provincial Council of the Economy, the Municipality and the Province of Verona with the support of the Cassa di Risparmio of Verona and Vicenza to meet the concrete need for storage and distribution of the fruit and vegetable sector, which in those years was growing strongly. The first logistical structures, built by the engineer Pio Beccherle, are exploited for the storage of foreign and domestic goods, for the storage of grain and for the availability of a refrigeration system suitable for the conservation of meat and fruit and vegetables. The Magazzini Generali also resist war events, but after 1960 a progressive and inexorable decline of traditional activities began, to which other uses slowly took over: from the stowage structure of goods and refrigeration to the storage of motor vehicles.



The allure of the former Magazzini Generali building, now in disuse and not widely known, off the tourist trail yet with a great deal to convey on the history and culture of the city of Verona: it was this concept that inspired the exhibition “Paleoindustria 1924, ultima mano dell’uomo”. On Saturday November 24th at 11.00 a photo exhibition will be inaugurated that will feature the shots of Maurizio Marcato, an international artist of Venetian origin. The photographs, taken in 2007 at the request of the Cariverona Foundation, immortalize the transformation of the buildings in Via Santa Teresa no. 2 in Verona, which over the years have been used for a variety of purposes, requiring social redevelopment, and today have a variety of occupants that include Unicredit Bank, the Order of Architects, Planners, Landscape Architects and Conservationists of the Province of Verona, the Order of Chartered Accountants and Accounting Experts of Verona, the State Archive of Verona and MusaLab, the Franca Rame and Dario Fo Museum, Archive and Workshop. The exhibition features 24 shots, size 50x70, printed on paper by COLOUR GALLERY SRL and embodying a perfect combination of art and architecture.



If you want to participate in the photo exhibition:
M15, via Santa Teresa, 2 - Verona
from November 24th to December 21st
Monday-Friday 9.00-18.00
Free entry

To Be Verona - Lungadige Galtarossa, 21 - 37133 Verona - info@tobeverona.it
To Be Verona è un progetto ASSIMP
assimpToBeVerona Project Management
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