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"Latte Verona" ? First place for the economic development. Word of Unioncamere Veneto!

Unioncamere Veneto rewarded "Cooperativa Centro Lattiero Caseario Latte Verona" for the economic development of 2016.
The prize was given by Claudio Valente, member of Verona Chamber of Commerce, to the President of the Cooperative, Giovanni Bianconi.
"The Cooperative works in a competitive and difficult market - explained Claudio Valente - conserving still today its primary social function in favour of the small mountainous realities of Baldo and Lessinia, by picking the milk producted in far and disadvantage zones protecting also the survival of the agricultural companies for the delicate maintaining of the economic and environmental balance of the territory".
The Cooperative, was found in 1973 and it includes 150 associated companies that take care of pastures and farms preserving the tradition and quality of mountain milk, in particular of Monte Baldo and Lessinia's areas.
Thanks to the production of 1500 quintals of milk a day, the company bills 19 million of euros yearly and the half of production is destined at Grana Padano Dop of Social Dairy of Mantova, which is partner of the Cooperative, whereas the rest one it is used by Parmalat company and by other for fresh and genuine dairies products.
Since this year therefore the Cooperative, in collaboration with Central of Milk of Vicenza, has launched an own brand called "Latte Verona". The presentation of the brand occurred on last March 21th, during a conference in Verona, hosted by one of the most important realities of the territory, "Banca Popolare di Verona".
The new line "Latte Verona" includes the fresh, whole, semi-skimmed milk and whole, light, white and fruity yogurt.
Finally the mountain milk of Verona belongs to the shelves of the shops and supermarkets with a recognizable name that ensures the goodness, genuinely and the origin of the most important food of our diet. It is the right way to give the guarantee of provenance to a consumer, that often it is disoriented by big brands behind which it hides milk imported by places where there isn't the same guarantee of quality and sanitary – hygienic levels.
To Be Verona - Lungadige Galtarossa, 21 - 37133 Verona - info@tobeverona.it
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